Lauched in October 2024, Starter Black Label is the ultimate premium lifestyle brand extension focusing on sports inspired apparel supported by Starters authentic heritage.
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Starter began with an iconic star and the idea that "every athlete dreams of being a starting player." But Starter didn't stop at athletes, transforming sports culture into fan culture and then into pop culture.
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Early on Starter was able to unite sports & fashion, and that is what Starter Black Label is about.
DKNY Sport launched in September 2017, with fashion-led design infused with technical innovation.
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Creating acitve & lifestyle collections we call modern essentials for the street, in the gym and everyday life.
DKNY Tech launches dynamic ski capsule for winter 2023.
The constant rush and forward movement of New York; the breathtaking experience of an alpine escape. This is the dual point of departure for the DKNY Tech collection.
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The brand's first ski capsule plays out as a mash-up of performance skiwear, downtown street style and sport accessories - all designed to make a dynamic winter statement both on and off the slopes.
DKNY Sport launches tennis-inspired capsule for pre-spring 2023. Get ready for some courtside action. DKNY Sport is trading the city streets for the clay courts with the launch of the brand's first tennis-inspired lifestyle capsule.
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Made for aspiring players and professional spectators alike, this collection provides the advantage on and off the court.
DKNY Tech offers up the latest vintage streetwear revival, reimagining vintage collections for a modern audience.
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The collection spans streetwear classics with a focus on weightless fabrics, reflective details and flashes of neon colors.
Mari Dade launched in 2002 as a sophisticated lifestyle collection combining casual style with a contemporary women's need for comfort and beauty.​